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The most important aspect of customer handling and satisfaction is to connect with them and give them a sense of being properly attended to. Once this initial rapport and feel good has been achieved, it is opportune to move into the customer service or sale portion of the call. What we have understood from the call is that the agent is moving too quickly into the sale portion of the call, and there has not been enough of a connect with the customer. Hence the customer is likely to back off and the sale is lost.
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